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How to tell if a Facebook Marketplace seller is a scammer

You’re scrolling Marketplace, you find the exact thing you’ve been hunting for, the price is reasonable, the seller is responsive, and a small voice in the back of your head asks whether this is real. Trust that voice.

Marketplace scams are common. Facebook does not vet sellers, transactions happen in DMs, and money usually moves on Cash App, Zelle, or Venmo, all of which behave like cash. There is no escrow, no buyer guarantee, and no central dispute team once you have paid. Most of the protection lives in what you do before the money leaves your account.

The profile tells you a lot

Tap the seller’s name and look at the actual profile. A real seller usually has friends, a few years of activity, posts that are not all listings, and a city that matches where they say they want to meet. A new profile created this month, with no friends and no tagged photos, selling a $1,200 dirt bike is the most common shape of a fake. Check their other listings too. Five identical $50 PS5s posted across five different cities is the same person running the same play.

Watch what they want to do next

Real local sellers want to meet up. Scammers want to ship, want a deposit, want to move you to WhatsApp or text “for faster replies.” If they say they are traveling, deployed, or have “a friend who can ship it,” that is not a logistics story, that is the setup. If they ask for a Cash App or Zelle deposit before you have seen the item in person, walk away. If they send you what looks like a Facebook “secure payment” link, it is a phishing page that captures your card details. And if they ask you to send back a verification code “just to confirm you are real,” that code is your SMS login code, and they are trying to take over your account.

Sanity-check the item itself

Reverse-image-search the photos. Save the listing image and drop it into Google Images or TinEye. If the same picture shows up on a dozen unrelated listings or as a stock photo on a manufacturer site, it is not their item. Ask for a fresh photo of the thing with a piece of paper next to it showing today’s date and your first name. A real seller will do this in two minutes. A scammer will stall or vanish.

If you already paid a deposit

If you sent money and the seller has gone quiet, treat it like any other peer-to-peer scam. Open the payment in the app and request a refund. Call your bank or card issuer the same day and dispute the charge as fraud. Save the entire conversation, the seller’s profile URL, the listing URL, and the payment receipt before anything disappears. Our guide to preserving evidence in the first 24 hours covers what to grab and how.

Report the listing inside Facebook (the three-dot menu on the post) and file with ReportFraud.ftc.gov. Neither will personally call you back about a single small loss, but both feed pattern data that helps Facebook take down repeat scammers and helps investigators connect cases.

When to escalate

For most Marketplace losses under a few hundred dollars, the in-app refund request and the bank dispute are the realistic paths. If a vulnerable family member was targeted, the loss was meaningful, or the seller appears to be running a wider operation, our Investigation Help page covers the small-case attribution work we sometimes do. For losses that need to hold up in a civil or criminal case, we route to Rexxfield.

The version of this you can do for free, before you pay, is worth a lot. Meet in person, in daylight, in a public place. Look at the thing. Pay when you have it in your hands.

— Gus